Emozo Labs: Shaping Digital Content Strategies Through Behavioral And Emotional Insights

With the “Metaverse” gaining prominence as the future of business, brands no longer have the luxury of going digital at their own pace. To align with these changing tides, they are forced to redouble their efforts to attract attention, keep customers engaged, and drive favorable decisions, across all digital channels. Complicating things even further are ever-growing competition and rampant social media activism that hinder growth and erode brand-value, when brands get it wrong.

It has been well established that over 95 percent of online decisions are driven by emotions. As such, brands have to understand and influence customers’ emotions to drive favorable decisions on digital channels. It becomes crucial thus, to bake in testing and feedback gathering as an inherent part of businesses, to quickly and authentically understand how digital assets are likely to perform, and actually perform in the market. In the past, the lack of technology that allowed easy and accurate assessment of customers’ emotional responses forced brands to often stay away from such studies, resulting in increased risks and lower ROI. This has been particularly true in the pandemic era, where gathering people for the purpose of seeking feedback is no longer possible. At the same time, it has never been more important for businesses to use tech that helps tap the full potential of their digital assets and influence emotions to drive favorable decisions. Enter Emozo Labs.

Founded in 2020, Emozo Labs specializes in helping brands understand the best possible ways to learn and earn their customers’ attention and emotional bond. To do this, the company delivers innovative and easy-to-use technologies that empower clients to uncover the emotions behind their customers’ actions and decisions. “Our new DIY research and feedback collection platform uses behavioral and emotion insights to solve brand, messaging, and experience challenges,” says Indranil Mukherjee, the President of Emozo Labs. “Brands can understand the effectiveness of all digital content quickly and how their customers interact with their assets by leveraging our AI-powered SaaS platform and our novel method of combining unconscious and stated responses.”

Emozo Labs’ platform enables clients to see the emotional response their assets evoke through a frame-by-frame or a second-by-second analysis. This way, it helps them leverage real human response data to answer key questions around style, form, content, and messaging—all with tremendous speed and accuracy. In other words, it provides an easy way of validating concepts and performing pre-launch tests with real humans, allowing brands to gain confidence in execution. The company prides itself on being the first of-its-kind to put the power in the hands of customers by recognizing their need for fast execution, limited reach, globally distributed customer bases, and constraints of access to expertise.